E-mart 24 to sell limited collaboration wine with popular game Lost Ark

연합뉴스 / 2021-11-22 10:36:14
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▲ This photo, provided by E-mart 24, shows the "Chateau Mont-Perat Lost Ark Wine." (PHOTO NOT FOR SALE) (Yonhap)



SEOUL, Nov. 22 (Yonhap) -- E-mart 24 Inc., the convenience store arm of South Korean retail giant Shinsegae, said Monday it will sell limited collaboration wine bottles made to commemorate the third anniversary of the popular game Lost Ark's launch.

Labeled as the "Chateau Mont-Perat Lost Ark Wine," the collaboration wine bottle consists of the 2018 Chateau Mont-Perate red wine with a representative image of Lost Ark designed on the packaging.

In addition, the Lost Ark logo is imprinted on the Spiegelau Vino Vino Bordeaux wine glass, which is sold with the wine bottle.

This is the first time for a wine brand to partner up with a game company to change the design of its label.

The collaboration wine can be pre-purchased through the E-mart 24 mobile application from 10 a.m. on Monday and picked up on the reserved date at a nearby store. There will only be 45,000 sets of the collaboration wine sold.



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