Entertainment agencies actively expands business through metaverse with holograms and VR games

연합뉴스 / 2022-04-17 13:50:18
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▲ This photo, provided by the Korean Intellectual Property Office, shows the trademark applications in the major entertainment agencies. (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, Apr. 17 (Yonhap) -- South Korea’s major entertainment agency’s trademark applications in new business fields including Metaverse has increased significantly.

 

Trademark applications for various products such as holograms, drones, virtual reality (VR) game softwares, and social media networks are currently on the rise.

According to the Korean Intellectual Property Office as they analyzed the trend mark data of the entertainment agencies that played a big role in the K wave, new business fields such as Metaverse increased by an average of 14% annually over the past ten years (2012-2021).

Looking at the application trend in the digital field, trademark applications such as VR softwares, digital sounds, virtual/augmented realities (VR/AR), and drones have increased by an average of 3% per year over the past 10 years as the convergence contents that combine cutting-edge technologies and K-pop emerged. In the past five years (2017-2021), there were 934 cases, which nearly doubled from 515 cases from the previous five years (2012-2016).

The trademark applications related to the digital broadcasting, communication and the social media industry have increased by an average of 25% per year over the past 10 years. With 240 cases within the last 5 years, more than three times the number of 65 cases has increased compared to the previous years.

It seems to be the industry’s business strategy to expand concerts and fan communities through virtual spaces including metaverse and social media.

Over the past 10 years, online store-related trademark applications increased at an average rate of 48% per year. With 203 cases in the last five years, it is four times more than 56 cases in the previous five years.

Starting with the entertainment businesses, the Korean Intellectual Property Office plans to provide trends and trademark application information of global leading companies to domestic companies through the trademark data analysis in various fields and also support the discovery of future promising industries along with the establishment of business models.

 

 

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