SM Entertainment chief producer Lee Soo-man believes in importance of 'prosumer' fans

연합뉴스 / 2021-09-15 14:23:04
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▲ This photo, provided by SM Entertainment, shows chief producer and founder of SM Entertainment Lee Soo-man (PHOTO NOT FOR SALE) (Yonhap)
▲ This photo, provided by SM Entertainment, shows chief producer and founder of SM Entertainment Lee Soo-man participating in "Google for Korea." (PHOTO NOT FOR SALE) (Yonhap)


SEOUL, Sept. 15 (Yonhap) -- In June, Lee Soo-man, the chief producer and founder of K-pop powerhouse SM Entertainment, announced that the history of K-pop is innovative and that the K-pop industry is now dreaming of a leap forward with the idea of a "prosumer."

On Wednesday, Lee attended an online event hosted by Google Korea called "Google for Korea" and discussions on the topic of "K-pop and YouTube's achievements and the future."

"We expect an infinite 'content universe' to finally be created where we can freely share content processed by prosumers on YouTube," Lee said.

The chief producer mentioned how SM Entertainment opened an official YouTube channel for the first time among South Korean entertainment companies in 2009, explaining, "As content such as music videos have spread around the world through YouTube, people have had easier access to Korean pop music."

"From the era of producers, we are heading towards an era that is formed by the benefits of prosumers," Lee said while also stressing that people will be able to experience a time where SM's killer content becomes 're-creatable content of prosumers.'

Prosumer, a combination of the words 'producer' and 'consumer,' is a concept referring to consumers who actively engage in the production of certain products or services. Lee presented 'prosumer' as the new key word for the K-pop industry at the corporate event titled "SM Congress" held in June.

The management company also introduced a new project called "pink blood" to support prosumer's content re-creation, and a project to remaster past music videos in collaboration with YouTube.

Lee also added, "Music videos that contain masterpieces within the history of K-pop will be newly released," adding, "This collaboration between YouTube and SM Entertainment, which have led to the growth of K-pop, will be meaningful."



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