SM to start fan community “KWANGYA CLUB” on September after test operation

연합뉴스 / 2022-06-23 14:45:13
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▲ This photo, provided by SM Entertainment, shows an image of SM TOWN. (PHOTO NOT FOR SALE) (Yonhap)



SEOUL, June 23 (Yonhap) -- SM Entertainment announced on the 23th that they will start operating a fan community service “KWANGYA CLUB,” which utilizes their metaverse brand “KWANGYA.”

“KWANGYA CLUB,” the first service of KWANGYA brand, is a fan community service based on membership system.

SM Entertainment will provide diverse community services for fans of K-pop artists and celebrities at home and abroad, starting with artists of SM Entertainment. The service will be operated by SM Brand Marketing, an affiliate of SM.

In “KWANGYA CLUB,” members can be distinguished between free members and annual paid up members. Paid up members can receive special benefits when using various services that will be provided through “KWANGYA” brand.

“KWANGYA CLUB” will have its test operation for two months starting from next month and then officially launch on operation from September.

In advance to the official launch of the service, SM Entertainment will recruit paid up fan club members of artists of SM Entertainment, starting from NCT DREAM and aespa. Specific information can be seen through the artists’ official SNS account.

“KWANGYA” is a concept symbolizing “SM Culture Universe,” on which SM Entertainment has emphasized as a core value of future entertainment. Recently, “KWANGYA” appeared in songs of artist groups in SM Entertainment, including NCT DREAM and aespa.

An official from SM Entertainment said, “Starting with ‘KWANGYA CLUB,’ we will show new future business in various forms including digital passport service which grants citizenship of virtual nation ‘MUSIC NATION SMTOWN.’

(This article is translated from Korean to English by Kim Jimin.)



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