CJ ENM launches Studio Dragon Japan to create OTT major contents

연합뉴스 / 2022-05-12 15:04:42
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▲ This image provided by CJ ENM shows its logo. (PHOTO NOT FOR SALE) (Yonhap)



SEOUL, May 12 (Yonhap) — CJ ENM will establish a production studio in Japan.

CJ ENM announced on the 12th that it will jointly invest 30 billion won with Line Digital Frontier, a Japanese affiliate of Studio Dragon and Naver Webtoon, to establish Studio Dragon Japan (tentative name) within the first half of this year.


Studio Dragon Japan plans to lead the Japanese drama market based on CJ ENM and Studio Dragon's know-how in content planning and development, financing, production, and distribution, and the intellectual property (IP) of Line Digital Frontier.


 

The size of Japan's content market, such as cartoons, movies, and animations, is about 191.3 billion dollars (about 243 trillion won) as of last year, the third largest in the world after the United States and China.

However, since the Japanese drama market is centered on domestic demand led by terrestrial channels, it is rare to produce global online video service (OTT) dramas that prefer major works. 

 



CJ ENM expects Studio Dragon Japan to produce content differentiated from existing Japanese dramas in a short period of time by utilizing the source IP of Line Digital Frontier and Naver Webtoon.

Line Digital Frontier is the largest trading company for Japanese digital manga platform, and it is expanding its IP by discovering and nurturing Japanese writers through its Japanese-language service Line Manga.



 

“Studio Dragon Japan will serve as a bridgehead for talented creators in both Korea and Japan and serve as a gateway for global entry of competitive content," said Kang Chul-gu, head of CJENM's Japanese business management.

 

If Studio Dragon Japan is established, CJENM will have its fourth production studio after Studio Dragon, Endeavour Content and CJENM Studios.


 



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