Thailand rejoice at mega hit of BLACKPINK's Thai member Lisa's MV

연합뉴스 / 2021-09-14 15:09:25
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▲ This photo, a captured image of the music video "LALISA," shows a scene of Lisa's music video featuringthe Phanom Rung Stone Castle. (PHOTO NOT FOR SALE) (Yonhap)

 

 

 

SEOUL, Sep. 14 (Yonhap) -- Not only the people in Thailand but also its government is rejoicing over the success of K-pop girl band BLACKPINK’s Thai member, Lisa’s music video for her solo single.

The Thai related aspects featured in the artist’s music video led to the sensation.

Daily News Bangkok Post has printed an article of Lisa and her photo on its first page Tuesday.

“Prime Minister Prayut Chan-o-cha has praised Lisa for featuring the Phanom Rung Stone Castle and Thai craftsmanship in the music video,” reported the local media.

Thanakorn Wangboonkongchana, spokesman for the government delivered that the prime minister showed his readiness to promote Thailand’s soft power to increase their value in the creative economy following the remarkable global hit of Lisa’s music video.

Soft power is the effectiveness of a country based on its culture and knowledge.

The spokesman also added that the prime minister said that the recent success will encourage the Thai industry and the design market to produce goods with Thai culture applied.

Also, the citizens of Buri Ram province where the Phanom Rung Stone Castle is located has showed their appreciation for featuring the tour attraction in her music video, according to another local media The Nation.

The media added that the chief of Phanom Rung Historical Park said that he would like to thank Lisa for promoting the place to the world.

Replicas of “rad klao,” a headgear Lisa wore in her music video, has been sold like crazy, according to Bangkok Post.

Meanwhile, The Nation reported that a TV talk show host has announced an apology for having compared the music video’s mega hit with another Thai celebrity working overseas.

Lisa’s solo single “LALISA” is officially known to have become the most viewed music video in 24 hours since release on YouTube, according to YouTube.

The video, released on the 10th, marked 73.6 million views in 24 hours.

The record exceeds that of Taylor Swift’s hit song “ME!” in April 2019 which recorded 6.5 million views.

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