IVE’s 'LOVE DIVE' climbs back Melon chart

연합뉴스 / 2022-06-22 15:39:24
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▲ This file photo shows IVE posing for photos at Dream Concert on June 18 afternoon. (Yonhap)

 

 

SEOUL, June 22 (Yonhap) – K-pop girl group IVE is on an unmatched roll thanks to the popularity of its second single "LOVE DIVE."

According to the music scene on Wednesday, the song, which was released on Apr. 5, has remained at No. 1 on the Melon "Top 100" chart as of June 22 at 9 a.m.

IVE, which debuted in December, 2021, topped the Melon "Top 100" chart for the first time since its debut on June 19, which is the 76th day of the release of "LOVE DIVE." It also topped the Melon Daily Chart on Monday.

When looking at the current Melon “Top 100” chart, there are (G)I-DLE’s "TOMBOY,” which made a big hit in the first half of the year, PSY’s "That That," K-pop superband BTS' "Yet To Come," and Lim Young-woong's "Our Blues, Our Life” on the top ranks of the chart.

In the music industry, ranking No. 1 on the Melon chart is considered a "trophy," which is much harder to win than winning the first place in a music program, given that it is impossible to win without the power of the group’s fandom or the attention of the public.

IVE topped this chart with a song that has been released three months ago, beating other prominent seniors.

“LOVE DIVE” is a song of dark modern pop genre with addictive chorus and percussion sounds.

The song, which contains a message to jump in with confidence whenever you have the courage to love, was also recently selected as the "Best K-pop Song" by Time magazine in the U.S.

IVE also surpassed 100 million views on YouTube for two consecutive music videos, including the debut song "ELEVEN" and "LOVE DIVE."
 

▲ This file photo shows IVE's Jang Won-young doing a ceremonial pitch at Jamsil Baseball Stadium in Seoul on June 19. (Yonhap)

The staff from the music industry said, "At the “Dream Concert” held offline for the first time in three years on June 18, fans of all the other K-pop boy groups sang along to IVE's songs," adding, "It seems to be a big advantage that the song is easy to hear and easy to sing along."

It also added, “Jang Won-young's ceremonial pitch and the group’s performance held at Jamsil Baseball Stadium in Seoul on June 19 was also very popular, making headlines on social media, such as TikTok,” adding, "The song even stepped up to the first place on the daily chart due to the response of the public after the two large offline events.”

(This article is translated from Korean to English by Kim Sun Min.)

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