NCT Dream and Red Velvet to perform in Indonesia

연합뉴스 / 2022-05-20 16:35:35
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▲ This photo, provided by Allo Bank, shows the poster for the Allo Bank Festival. (PHOTO NOT FOR SALE) (Yonhap)



SEOUL, May 20 (Yonhap) -- K-Pop boy group NCT Dream and girl group Red Velvet is performing in Jakarta, Indonesia.

According to the digital bank, Allo Bank, in line with the release of their app, they are holding a festival with NCT Dream, Red Velvet, Raisa, Pamungkas, RAN and many more artists from today till the 22nd.

While NCT Dream will be on stage today, Red Velvet will be on stage tomorrow, on the 21st.

To watch this festival, one has to register the Allo Bank application and upgrade into Allo Prime. Bloomberg News conveyed that Allo Bank has been expecting an increase of registration of at least 1 million people due to this festival. 

According to Bloomberg News on the 19th (local time), corporate marketing using K-pop groups has been gaining popularity in Southeast Asia including Indonesia.

Bloomberg explained that the strategy of targeting young consumers by using the fan base of K-pop groups has become common among local IT start ups.

In the meantime, BTS served as an ambassador for the Indonesian e-commerce platform, Tokopedia, while Blackpink sang an advertisement song for Singapore's e-commerce site, Shopee.


(This article is translated from Korean to English by Haemin Kim.)




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