OTT users drastically decrease as social distancing being lifted

연합뉴스 / 2022-05-15 16:58:49
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▲ This file photo depicts a smartphone OTT service. (Yonhap)

 

SEOUL, May 15 (Yonhap) -- As social distancing is lifted and weather turns nice for outdoor activities, South Korea’s OTT service, which has been growing rapidly, is slowing down.

According to IGA Works’s big data analyzing solution Mobile Index, the number of OTT mobile users last month has dropped down as little as 7% and as much as 23% compared to January this year.

However, this result only includes mobile application users, and does not include other devices such as laptops or TV. Since each OTT platform does not disclose the number of subscribers, it is hard to grasp the exact current situation.

While the number of OTT users showing an overall decrease, Netflix, which holds a lot of loyal customers, and TVING, consecutively opening its new original contents, show a relatively low decrease of users.

In case of Netflix, the number of monthly users decreased 7.1%, from 12.41 million in January to 11.53 million in last month, and that of TVING decreased 7.7% from 4.18 million to 3.86 million during the same period.

Other original OTT services including Disney+ showed a double-digit decrease. The users of Disney+ declined 23.7% from 2 million to 1.53 million.

The users of wavve decreased 11.9% from 4.92 million to 4.33 million, and WATCH fell 12.6% from 1.29 million to 1.12 million. In case of seezn, the number of users declined 18.1% from 1.76 million to 1.44 million and that of CoupangPlay decreased 23.7% from 3.67 million to 3.02 million.

A decrease trend of OTT users seems to be influenced by the resume of outdoor activities which have been restricted due to the spread of COVID-19.

Other OTT services are also struggling, seeking for survival strategy.

Disney+ showed its first Korean genre content ‘Grid’ in serial order, starting from February to last month. However, the decrease rate of users has increased every month, showing 11.5% of reduce last month.

wavve is offering programs of three major terrestrial channels, and CoupangPlay is striving to hold the users by exclusively streaming the sports broadcasting. seezn and WATCH respectively opens its original content “Hope or Dope” and “Semantic Error.”

Meanwhile, these OTT services have a large variation of user reduction rate, showing decrease rate of 10.7% in wavve, 10.5% in CoupangPlay, 7.5% in seezn, and 11.1% in WATCHA, as of last month.

Likewise, the number of OTT users is in decrease, but there are a lot of positive outlooks that OTT industry will not shrink.

(This article is translated from Korean to English by Kim Jimin.)


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