'YouTube Queen' BLACKPINK's audio video surpasses 100 million views on YouTube

연합뉴스 / 기사승인 : 2021-05-03 17:28:15
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▲ This photo provided by YG Entertainment shows girl group BLACKPINK. 


SEOUL, May 3 (Yonhap) -- The icons of K-pop girl groups, BLACKPINK, have earned another title as "YouTube Queens" after achieving 100 million views with 'audio videos,' which only features songs without being accompanied by music or choreography videos.

According to YG Entertainment, the audio video of "Pretty Savage," a song from BLACKPINK's first full-length album "THE ALBUM," released last year, exceeded 100 million views on YouTube on May 1st--211 days after the video was initially posted.

This phenomenon of a video containing only songs without any visual elements to receive hundreds of millions of views on YouTube seems unusual.

"Pretty Savage" is a hip-hop song, which highlights BLACKPINK's exclusive 'girl crush' concept as well as appropriately portray each member's characteristics in the lyrics. The song has been streamed more than 145 million times on Spotify.

YG Entertainment explained that "Pretty Savage" was one of the final candidates to become the title track of "THE ALBUM."

BLACKPINK is the second-largest artists in the world with 6.7 million subscribers on their YouTube channel, closely following behind Justin Bieber with 63 million subscribers.



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