BTS becomes the first all Asian group to be on the cover of Rolling Stone magazine in 54 years

연합뉴스 / 2021-05-14 10:44:57
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BTS wishes 'people in the minority will draw some energy and strength from our existence'
▲ This photo provided by Rolling Stone on May 13th 2021, shows the cover of Rolling Stone's soon-to-be releaed June issue featuring global K-pop sensation BTS. (PHOTO NOT FOR SALE) (Yonhap)


▲ This image provided by Rolling Stone on May 14, 2021, shows K-pop boy band BTS. (PHOTO NOT FOR SALE) (Yonhap)


SEOUL, May 14 (Yonhap) -- Ahead of the release of its new song, "Butter," K-pop super band BTS ran the cover of the leading American pop culture magazine, Rolling Stone.


On May 13th (KST) Rolling Stone notified their readers on social media that "BTS appears on our June cover. Inside the boundary-smashing global success and musical evolution of the world’s biggest band" and uploaded the interview on their website.


"BTS is the first all-Asian act to appear on the cover of the magazine in its 54-year history, further proving the power and influence of the group," the Rolling Stone added.


Rolling Stone, founded in 1967, is considered an icon of the popular culture media outlets, and is known for covering numerous legendary artists throughout the years.


Titled as "The Triumph of BTS--How seven young superstars rewrote music-biz rules and became the biggest band in the world," the cover story for Rolling Stone's June issue deals with BTS' member formation to the production process of its music. 


Rolling Stone went on to describe the boy band, saying, "BTS’ downright magical levels of charisma, their genre-defying, sleek-but-personal music, even their casually nontoxic, skin-care-intensive brand of masculinity — every bit of it feels like a visitation from some brighter, more hopeful timeline."


During the interview, RM mentioned, “Now, of course, there is no utopia. There's a light side; there's always going to be a dark side." The leader further emphasized that "It’s our hope, too, that people in the minority will draw some energy and strength from our existence."


In addition, the article addressed BTS's physical appearance with makeup and colorful hair dye as well as the group's emotional side when interacting with fans onstage, writing BTS has "instinctive rejection of rigid concepts of masculinity."  


RM voiced his opinion on this subject saying, "The labels of what being masculine is, is an outdated concept." “It is not our intention to break it down. But if we are making a positive impact, we are very thankful. We live in an age where we shouldn’t have those labels or have those restrictions.” 


Asked about how BTS feels about given a financial stake in HYBE, RM mentioned, "It's very meaningful for us and also the company, that we admit and recognize each other as true partners. Now Big Hit's success is our success, and our success is Big Hit's success."


Towards the end of the article, Rolling Stone brought up the "pitfall waiting for BTS," indicating the mandatory 21-month term military service men are required to serve in Korea.


Jin, the eldest member of BTS, said, "I think the country sort of told me, 'You're doing this well, and we will give you a little bit more time'."


"Military service is an important duty for our country. So I feel that I will try to work as hard as I can and do the most I can until I'm called."


"I have no doubt that the other members will make a good decision because, you know, this is not something that I can tell them what to do. (If they do spend time as a six-piece) I'll be sad, but I'll be watching them on the internet and cheering them on," Jin added.


In the article, a little sneak-peak of BTS's upcoming song "Butter" was introduced, which also drew attention from many readers. Rolling Stone described "Butter" as a "lighthearted, pure, swaggering dance-pop celebration in the retro vein of Bruno Mars, with layers of Jam and Lewis-style synths and boasts of being 'smooth like butter' and having a 'superstar glow.'" 


According to Jungkook, "The roar of the crowds and ARMY is something we loved. We miss that more and more. And we long for that more and more."


Jimin concluded the article in a heartwarming way by saying, “I would like to think that at the end, when I’m too old to dance, I would just like to sit onstage with the other members and sing and engage with the fans. I think that would be great, too. So I’d like to keep this going as long as I possibly can.”




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