K-pop girl group TWICE unveils 'Alcohol-Free' on Ellen DeGeneres Show

연합뉴스 / 2021-06-10 14:14:14
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▲ This photo provided by JYP Entertainment shows girl group TWICE posing as a group after performing "Alcohol-Free" on NBC's "The Ellen DeGeneres Show." (PHOTO NOT FOR SALE) (Yonhap)

▲ This photo provided by Spotify shows girl group TWICE. (PHOTO NOT FOR SALE) (Yonhap)



SEOUL, June 10 (Yonhap) -- K-pop girl group TWICE unveiled its new song "Alcohol-Free", a day before its album release, by performing on stage for the first time on a famous U.S. talk show.

TWICE appeared on NBC's "The Ellen DeGeneres Show" on Wednesday (KST) and performed the title track "Alcohol-Free" from its 10th mini-album "Taste of Love."

TWICE, who appeared in colorful skirts, passionately danced as a group on a stage decorated like a bar near the beach.

The combination between the dance choreography of "Alcohol-Free," which seemed to be inspired by traditional South American dances as well as the sound of Bossa nova and hip-hop, gave off a bright atmosphere.

TWICE has been targeting audience in the U.S. by releasing English language songs and appearing on programs after signing a partnership contract with Republic Records, a label owned by Universal Music Group, last February.

As a result, TWICE succeeded in entering the Billboard 200, the U.S. Billboard main album chart, with its ninth mini-album "More and More," and ranked No. 72 with its second full-length album "Eyes Wide Open."

Although "Taste of Love" will officially be released at 1 p.m. on the 11th (KST), TWICE pre-released both the song and music video for "Alcohol-Free" ahead of time.

After its release, the song immediately gained popularity by topping local music sites such as Genie Music and Bugs as well as charts from Line Music in Japan.

Meanwhile, TWICE will join Spotify, the world's largest music platform, to showcase "Taste of Love" as an 'enhanced' album..

The enhanced album is a multi-content album created by Spotify that contains not only the title track but also various contents containing information about other songs listed on the album.

"Taste of Love," which will be released on the 11th, includes six new songs, an introduction video of the song, behind-the-scenes video, and a commentary about each track.

TWICE is the third Korean artist to release an enhanced album on Spotify after super groups BTS and BLACKPINK.

Spotify will also promote the album in various ways such as advertisements on Times Square in New York and online promotions on the day of TWICE's "Taste of Love" release.



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